Holidays are upon us! Ready to make this busy season a big success for your biz?

October 30, 2024

The time of year when we rush, rush, rush, spend, spend, spend, eat, celebrate, eat some more, and then collapse into an exhausted pile on New Year's Day is upon us.  Cue the Ho-ho-ho & remember to take your vitamins!

Engaging with your target customer during November & December is no easy task.  People are pulled in a million directions and drastically over-marketed to, as every business tries to grab a little piece of the holiday spending pie. 

Intentional effort with a few targeted, straightforward tactics can get you noticed though, and that's what I'm here to share with you today.

First, Impactful Holiday Data:

• 67% of consumers predict they’ll feel overwhelmed with marketing messages by November 1, climbing to 81% by December.

• U.S. online sales are expected to reach $240.8 billion this season, with over half of holiday purchases on mobile - $128.1 billion. 

• Consumers are 91% more likely to shop with brands who deliver relevant offers and recommendations.  Read: personalized content.

• Segmented email campaigns get 15% more opens and 60% more clicks compared to non-segmented campaigns.

Next, Holiday Marketing Tactics You Can Use to Realize Success this Season:

Any of the tactics above are completely doable by any business ~ provided you make a plan and get started soon.

Not sure where to begin to make things happen?  Or can't find the time to get campaigns set up and rolling?  Reach out to me for help.  

I can coach you through what to do and how, or step in and do it for you. Either way, we'll work together to make your holiday effort a huge success.

Happy Holiday Business Season!